My background is rooted in scientific inquiry, business development, and consultative sales. I approach customer acquisition as a system: understanding demand, identifying the real constraint, measuring what happens across the funnel, and using evidence to decide what to change next.

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That means looking beyond advertising alone. I work across acquisition strategy, paid search, website conversion, tracking, customer behavior, and acquisition economics to help small businesses understand what is producing growth, where money is being lost, and what can be improved or scaled.